©2023 IDC #US49647023e 2
IN THIS EXCERPT
The content for this excerpt was taken directly from IDC MarketScape: Worldwide Artificial Intelligence
Services 2023 Vendor Assessment (Doc # US49647023). All or parts of the following sections are
included in this excerpt: IDC Opinion, IDC MarketScape Vendor Inclusion Criteria, Essential Guidance,
Vendor Summary Profile, Appendix and Learn More. Also included is Figure 1, 2 and 3.
IDC OPINION
This IDC study represents a vendor assessment of the 2023 artificial intelligence (AI) services market
through the IDC MarketScape model. IDC last assessed this market in 2021. In the past two years, we
have revised our evaluation criteria and buyer perception survey instrument to refine our assessment
methodology and reflect market evolution. Thriving vendors in today's AI services market can both
clearly articulate their strategies for enabling clients' adoption of AI solutions and readily demonstrate
their current capabilities and proof points through existing client engagements.
Organizations increasingly look to AI solutions to drive revenue and profit growth as well as improve
outcomes in areas such as customer satisfaction, operational efficiency, sustainability, process speed
and accuracy, and speed to market for new products and services. However, many challenges persist,
including employees' lack of data literacy and technology training, technical complexity, lack of
resources to support end users and maintain AI systems, and issues related to security, privacy, and
governance. Professional services firms remain a critical source of expertise, skills, and tools to
incorporate AI into digital business strategies, build production-grade solutions, and realize ROI.
In this assessment, IDC evaluated AI services vendors across scoring criteria and collected feedback
from customers on their perception of the key characteristics and the capabilities of these vendors.
Key findings include:
▪ The most critical vendor attribute for successful AI services engagements, according to IDC's
Artificial Intelligence Services Buyer Perception Survey,
remains "ability to achieve business
outcomes." The perceived priority of this attribute over all others was unchanged from the
2021 study.
▪ When buyers were asked about the primary business objective driving their engagement of
their artificial intelligence services vendor, at a worldwide level, the most frequent responses
were "improve operational efficiency," "build capability for tomorrow's business," and "drive
higher revenue growth, gain market share." Nearly 30% of the buyers we surveyed said they
achieved 30% or greater improvement in measurable KPIs from their AI services engagement.
▪ The top-rated vendor attribute, in aggregate, was the ability to "integrate vendor project team
with internal team." This aligns with IDC's evaluation of client adoption strategies around
workshops and stakeholder alignment and AI program enablement as top areas of strength on
average across AI services vendors.
IDC MARKETSCAPE VENDOR INCLUSION CRITERIA
This research includes analysis of AI services providers with global scale and broad portfolios
spanning IDC's research coverage. This assessment is designed to evaluate the characteristics of
each firm — as opposed to its size or the breadth of its services. In determining the group of vendors for
analysis in this IDC MarketScape, IDC considered the following set of inclusion criteria:
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