《2023年数据库技术价值矩阵》_Nucleus Research_Understanding the Value Matrix.pdf
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UNDERSTANDING THE
VALUE MATRIX
A N A L Y S T
Ian Campbell
THE BOTTOM LINE
The Nucleus Research Technology Value Matrices are published at least once a year in
Nucleus’s core research areas. Building on the analysis of actual end-user experiences,
vendors are measured on both usability and functionality – key drivers of value – and placed
into four categories: Leaders, Experts, Facilitators, and Core Providers.
The Value Matrix is a relative ranking and the center point is reassessed with each
publication. This recognizes that markets are always moving forward and solutions that
were Leaders in the previous Matrix could fall behind if vendors do not maintain adequate
investments. The Matrices are designed to help evaluate vendor short lists and choose the
solution that delivers the greatest return for a customer’s environment.
NucleusResearch.com
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Document Number: V67 April 2021
THE TECHNOLOGY VALUE MATRIX
Nucleus Research regularly publishes Value Matrices in its core research areas including
customer relationship management (CRM), human capital management (HCM), data
management, enterprise content management (ECM), marketing automation, enterprise
resource planning (ERP), and supply chain management (SCM). Each Matrix is divided into
four quadrants: Leaders, Experts, Facilitators, and Core Providers.
It is important to note that there is no “bad” quadrant in the Value Matrix, just as there is no
“best” technology solution for all companies. The Value Matrix is designed to highlight the
market position of a solution relative to others rather than specify a best solution in the
market. Solutions that rank in the upper right quadrant offer a high degree of usability and
functionality, but often come with an associated high price.
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