
Table of Contents
ORIGINS OF CULLINET SOFTWARE......................................................................................................................3
REPOSITIONING CULPRIT FOR EDP AUDITORS.................................................................................................5
ACQUISITION OF IDMS ............................................................................................................................................6
PRICING OF CULPRIT ...............................................................................................................................................7
ORIGINS OF CULLINET SOFTWARE (CONT.) ......................................................................................................8
DEVELOPING A PRODUCT LINE ............................................................................................................................9
PERSONAL BACKGROUND PRIOR TO CULLINET..............................................................................................9
MANDATORY ANNUAL SUPPORT POLICY .......................................................................................................10
COMPETITORS TO IDMS ........................................................................................................................................12
EFFECT OF IBM UNBUNDLING ............................................................................................................................12
IMPACT OF THE 1970 RECESSION .......................................................................................................................14
IMPACT OF THE LACK OF CAPITAL ...................................................................................................................15
FINDING QUALIFIED PEOPLE...............................................................................................................................16
ADVERTISING AND EXPANSION OF SALES OFFICES.....................................................................................17
SOFTWARE PRICING...............................................................................................................................................19
SOFTWARE INDUSTRY IMAGE ............................................................................................................................20
FUTURE OF THE SOFTWARE INDUSTRY ...........................................................................................................23
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