KPMG：中国新能源汽车消费者洞察.pdf
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© 2017 KPMG Advisory (China) Limited, a wholly foreign owned enterprise in China and a member firm of the KPMG network of
independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights
reserved.
AutoForesight is separate and distinct from KPMG International Cooperative (“KPMG International”) and its member firms.
中国新能源汽车
消费者洞察
Consumer Insights on New
Energy Vehicles in China
预致汽车咨询有限公司和
毕马威中国联合出品
In association with AutoForesight
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© 2017 KPMG Advisory (China) Limited, a wholly foreign owned enterprise in China and a member firm of the KPMG network of
independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights
reserved.
AutoForesight is separate and distinct from KPMG International Cooperative (“KPMG International”) and its member firms.
© 2017 毕马威企业咨询 ( 中国 ) 有限公司 — 中国外商独资企业，是与瑞士实体 — 毕马威国际合作组织 (“毕马威国际”) 相关联的独立成员
所网络中的成员。版权所有，不得转载。
预致汽车有限公司与毕马威国际合作组织 (“毕马威国际”) 和各成员所为各自独立的实体。
中国的潜在买车人士是
既受政策、经济诱因驱动，
又有环保意识的消费者。
Potential Chinese customers are
policy- and economically driven,
environmentally conscious
consumers
回顾 2016 年，中国的新能源汽车市
场长足发展，新能源汽车销量超过 50
万辆的佳绩。中国的消费者为什么选
购新能源汽车或电动汽车呢 ? 更重要
的是，购买新能源汽车的消费者对新
能源汽车有何看法 ?
毕马威中国与汽车业市场调研机构
AutoForesight 联手对 220 位新能源
汽车车主和潜在买车人士开展了一项
调研，以了解中国的汽车消费者目前
和未来的需要和诉求，调研结果颇出
乎意料。
In 2016, we saw an impressive
increase in the new energy vehicle
(NEV) market in China, with over
half a million new NEV car sales.
Why would Chinese customers
choose to buy an NEV or electric
vehicle (EV)? Most importantly,
what do potential NEV buyers
think about the topic of NEVs?
KPMG China and market
& industry research firm
AutoForesight have conducted
a survey of 220 NEV owners
and potential NEV buyers to
understand the needs and wants
of current and future Chinese
automobile consumers – and the
results are surprising.
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© 2017 KPMG Advisory (China) Limited, a wholly foreign owned enterprise in China and a member firm of the KPMG network of
independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights
reserved.
AutoForesight is separate and distinct from KPMG International Cooperative (“KPMG International”) and its member firms.
© 2017 毕马威企业咨询 ( 中国 ) 有限公司 — 中国外商独资企业，是与瑞士实体 — 毕马威国际合作组织 (“毕马威国际”) 相关联的独立成员
所网络中的成员。版权所有，不得转载。
预致汽车有限公司与毕马威国际合作组织 (“毕马威国际”) 和各成员所为各自独立的实体。
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