1455-1510_Decoding Internet consumption behavior in India – Challenges and Opportunities.pdf
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DECODING INTERNET CONSUMPTION
BEHAVIOR IN INDIA –
CHALLENGES AND OPPORTUNITIES
The Mystic Mobile Indian
62:38
Male -
Female
$
COLOUR OF MONEY
TV Ad $ are
most crucial to
grow a medium
in India
More Users
mean more
ad $
flowing in
from
mainstream
media – TV, Print
2
nd
largest
Internet User market by
2017 replacing US
371 mn
Mobile Internet
Users
100 mn
Smartphone
Shipments in 2015
Mumbai, Delhi NCR, Kolkata, Chennai,
Hyderabad, Bangalore, Ahmedabad, Pune, Jaipur,
Surat, Lucknow, Coimbatore
INDIA
• China had 400mn Mobile Users
in 2012 ; State funded
infrastructure plan led to Super
entertainment highway
CHINA
vs
• State-funded “Digital
India” plan
programme and
“NDSAP” policy was
launched in 2014
• India ranks 122 in UN
Report for broadband
connection
• China has 363 Mn
Broadband
Connections;30% or more
on a 4MBps connection
India- Mobile First – and roaring strong
of 8
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