
Smart Home is getting a lot of excitement in the industry
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Enabled by three factors – everybody has smart phone, low cost chips to enable smart gadgets, consumer
desire to monitor and control home
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Smart Phone makers will sell Smart Home gadgets – router, control devices, even entertainment devices, s
mall appliances (bulbs, sockets), not big appliances
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Samsung, Apple, Mi, Google all making major investments
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Not participating this will hurt our mobile brand appeal
Security, health, money saving and convenience are top user values
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Industry still evolving – mass adoption has not started
Path to win
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Define business owner for smart home. Align R&D, product marketing and sales teams, launch globall
y
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GTM with star gadgets to establish Lenovo brand name
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Enable IoT e-commerce and vertical domain service, such as security
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