
© 2011 IBM Corporation
Big Data or Big Illusion?
*Source: Gartner, “…… “
Much of the focus on the big data zoo has missed one key point: big or
small, it’s still data. It must be managed and integrated across the entire
enterprise to extract its full value, to ensure its consistent use.
Barry Devlin, “The Big Data Zoo --- Taming the Beasts “
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