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“95后”的主流用户要求很高 – 不安全?
一次糟糕的经历后,用户将停止与
自己喜欢的品牌开展业务
of all customers would
stop doing business
with a brand they loved
after one bad experience
消费者要求通过应用程序为差的数字体
验提供经济补偿,例如优惠券或折扣
of consumers are demanding
financial compensation
such as coupons or discounts
for poor digital experiences
via applications
消费者表示数字服务或应用已将其引
入新产品和服务
of consumers say that
digital services or applications
have introduced them to new
products and services
79%
78% 32%
Customer expectations for digital experiences are high*
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