2021年04月14日-地产企业数字化转型触点平台白皮书-30页.pdf
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北京诸葛云游科技有限公司
— 地产行业数字化转型系列白皮书 —
地产企业数字化转型
触点平台白皮书
©北京诸葛云游科技有限公司
《地产企业数字化触点平台解决方案白皮书》
目录
寄语 ·····················································································································································································3
摘要 ·····················································································································································································5
第一章 地产行业数字化转型背景 ············································································································8
第二章 触点平台建设的意义和挑战 ······································································································8
1. 地产行业有哪些触点·········································································································································8
2. 实现数字化触点的意义 ·································································································································9
3. 数字化触点如何优化客户体验················································································································10
4. 地产企业构建数字化触点平台的挑战 ·····························································································12
第三章 企业构建数字化触点平台之路 ·································································· ·· ·· ··· ·· ·· ·· ·· ··· ·· ·· ·· ·· ··· ·14
1. 建设触点平台方案概述 ·······························································································································14
2. 可灵活响应业务场景变化的平台架构 ··········································································································15
3. 平台技术架构·······················································································································································17
4. 构建数字化触点平台四大核心能力 ···································································································18
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