bessemer-state-of-the-cloud-2020.pdf
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Copyright © Bessemer Venture Partners 2020
State of the Cloud 2020
CO-AUTHORS
Byron Deeter
Elliott Robinson
Hansae Catlett
Mary D’Onofrio
2 | State of the Cloud 2020
Cloud macro trends, growth
strategies for founders, 2020
predictions, and why we believe the
future is forged in the cloud.
In 1998 when Netsuite was founded, and then in 1999
when Salesforce first launched, many experts in tech
believed the cloud was just a fad. Even leaders like Larry
Ellison and Steve Ballmer were early skeptics. How could
a business with significant development and sales costs
upfront, and payment terms on the backend, ever work?
Since the early 2000s, the industry has seen exponential
growth, both in private and public spheres. Many
companies have cloud strategies in place, but they are
amidst their digital transformations. We believe the
future of technology is forged in the cloud, and after two
decades of growth it’s just the beginning.
In a time when founders and investors are faced with
unprecedented market volatility, it is especially timely to
step back and look at the long arc of technology, and the
cloud computing revolution in particular. In Bessemer’s
State of the Cloud 2020 Report, we share twenty years
of data on the private and public cloud market trends,
dive into the time tested tenets that early-stage cloud
founders need to prioritize for growth, and of course, our
predictions which explain the emerging categories we’re
eyeing to spot promising new companies.
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